In the first semester of the year, Microsoft, in collaboration with SCOPEN, carried out a study where they analyzed how Spanish organizations were experiencing a 20% increase on their sales thanks to the use of a Customer Relationship Management (CRM) system. In the study, they interviewed 51 directions from 38 different national and international organizations located in Spain. They found out that companies are using different technologies inside their Single Customer Data Platform (CDP), from Business Intelligence, Marketing automation, to email and SMS platforms.
The main objectives of organizations using these types of management were: campaign personalization, sales, and data fidelity. Microsoft possesses tools like Dynamics 365 Marketing, which counts with a customer journey orchestration capacity in real time. With this, you will be able to have a follow up and nurture any interaction with potential customers. Powered by Artificial Intelligence (AI), organizations are able to customize experiences, gain insights, and reduce operational expenses. Even more, Microsoft provides organizations with cloud-based solutions for achieving the objectives formerly mentioned.
Benefits of integrating a Microsoft CRM solution
In the study, organizations stated that a crucial preoccupation they had was the pricing of including a CRM to their budget, following with the full integration of other solutions, and conversions. Microsoft offers many advantages of integrating a CRM tool, such a flexible, cloud based, payment model by use, and full integration with other platforms.
Dynamics 365 and Power Platform are able to connect with different areas and processes, working hand by hand with other Office 365, Microsoft Teams, and different Microsoft tools. With automated pipelines, Power Platform boosts productivity with no coding needed.
Companies that are now using Dynamics 365 point out that this cloud based, customizable, and analytic solution can be integrated fully to other SaaS, social media, and other company data. As a result, organizations can optimize their processes with flexibility, coherence, and productivity.
How CRM systems are upgrading sales
- Identifying opportunities with data analytics
- Gaining insights and tailor sales offers, communication, and services
- Using AI to help you through different tasks
Interested in trying out what is new, reliable, and effective in the CRM world? Let’s talk about Dynamics 365 and Power Platform licenses today. Book a free consultation with one of our experts.