The retail and consumer goods industries experience constant pressure. With the pace at which the world moves and unforeseen events, this pressure has been growing exponentially. Keeping up with the surge in e-commerce and multi-channel shopping, global supply chains, reimagining in-store experiences, and managing huge data volumes, as well as privacy concerns just to name a few.
Taking all these adversities into consideration and trying to capitalize the level of growth the e-commerce industry is experiencing; retailers are now embracing e-commerce in the cloud.
Microsoft Cloud provides a robust infrastructure that allows seamless unified commerce operations, personalized customer experiences across channels, and thriving supply chains.
Microsoft surveyed 50 global retail and consumer goods companies and made a list of 30 use cases mapped by business impact, maturity stage, and future cloud investment intensity, in order to understand how companies, adopt the cloud to drive business transformation. However, before getting into the benefits, we must acknowledge the pains.
4 critical challenges retailers are facing
- Depreciating e-commerce platform performance during peak traffic seasons
- Data silos across multiple channels curbing customer acquisitions and loyalty
- Inability to integrate new engagement models for e-commerce
- Lack of new-age technology integration to deploy e-commerce use cases at pace
Benefits of implementing e-commerce in the cloud
Now that we have talked about the challenges for retailers, they can take advantage of the following benefits by enabling e-commerce in the cloud:
- On-demand scalability to meet peak traffic and demand
- 360-degree, real-time data visibility across supply chains, customer engagement touchpoints, and operations
- Flexibility in customizing digital platforms to deliver unified commerce experiences
- Secured online transactions and data privacy
- Faster online searches and personalized recommendations
- Ability to enable new-age engagement models at scale
Knowing this, it is no surprise that more retailers are shifting their e-commerce to the cloud. According to Microsoft, nowadays more than 60% of the total e-commerce workloads function on private and public cloud platforms. This number is expected to potentially increase just next year.
Retailers are betting on e-commerce in the cloud, are you? Venti Exchange experts can bring your organization the tools to help transition or optimize its cloud infrastructure. Contact us today and thrive in the ever-changing modern work world.
