As a result of digital transformation, engaging with customers is multifaceted so expectations have risen dramatically. From generating initial interest, to delivering exceptional service and support, businesses must deliver connected experiences in every customer touchpoint.
Therefore, Microsoft is introducing the Microsoft Customer Experience Platform, which gives organizations full ownership of their customers data to connect directly to clients on their own terms. Through AI and insights businesses can better predict customer intent, accelerate time to market, and deliver the right content on the right channel at the right moment.
Source: Microsoft
Microsoft Customer Experience Platform capabilities
- Customer view. Bring together transactional, behavioral, and demographic data to build a 360-degree view of customers.
- Reconcile your data with AI. Relieve the burden of reconciling conflicting and unorganized data with AI-powered identity management.
- Safeguard customer privacy. Honor customer privacy and build trust with built-in tools that store and manage consent on a secure platform with industry-leading compliance.
- Understand customer behavior. Gain valuable knowledge about how people interact with your website so you can augment and improve the customer experience.
- Design customer-led experiences. Orchestrate real-time journeys and campaigns based on customer actions to select the most relevant channel, delivery time, and content.
- Turn event attendees into loyal customers. Host and nurture digital, hybrid, and in-person event registrants and attendees throughout the lifecycle by seamlessly integrating Microsoft Teams.
- Deliver better experiences with a unified platform. Unify back-office, in-store, e-commerce, and call center experiences on a single platform to enable frictionless engagement across channels.
With Microsoft Customer Experience Platform, you can safely leverage and protect your customers’ data while inspiring trust and loyalty. Through AI capabilities and insights, this technology can help you engage in powerful ways across the customer journey. To learn more about deploying this end-to-end marketing solution, please click on the button below.
